Don’t run away from problems, run toward them. Running toward problems lets your customers know you have their back. It tells your buyers, “My service to you begins when you leave with your car”. Problems will find you. The longer the problem...
The power of the principle of reciprocity. The principles that drive performance and excellence have always existed. It’s our job to understand and implement them to benefit our customers, our dealership, and ourselves. The Power of Reciprocity:Whenever you do...
Master salespeople are product experts. Reading the owner’s manuals for the brands you sell puts you on the path to becoming a product expert. Just by reading the manual, you will learn so much that you might not know. Why is this important? Master salespeople...
Do you know how to create Excited, Loyal, Lifetime Customers?One of the best ways is through your dealership’s referral program. A referral program tells your buyers: “I would appreciate you going out of your way to tell people about me and send them to...
Do you struggle to get your buyers to understand Real Trade Value? Real Trade Value helps you explain your numbers in a way that makes logical sense to the buyer. It is a way for buyers to understand the discounts you have already given them (even before they walked...
Understanding P/PC balance will help you maximize your results. What does this mean? P = Production (sales) PC = Production Capacity Your sales, your production, can never exceed your production capacity. If you want to increase your sales and your results, you have...
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