About Automotive Sales Coach

David Lowe is the Founder and President of Automotive Sales Coach.
As a life-long automotive professional and student of excellence, David has spent his career studying what the best of the best do daily and applying that knowledge with principle-based sales processes and tools to improve sales and management skills at dealerships across the United States.

FAQ’s about Automotive Sales Coach and the Excellence Roadmap:

What is Automotive Sales Coach?

We are a subscription based leadership and sales consulting and training company. We help automotive dealerships create manager-led cultures of ongoing training and improvement. Our online training platform (the Excellence Roadmap) provides the A-Z thinking, tools, and training today’s sales managers and consultants need to maximize their results, create customers for life, and build their careers.

In addition to our online platform we hold regular live ZOOM skill building workshops for our subscribers. David also offers in-dealership FAST-start onboarding and Process Development as well as ZOOM coaching and consulting on a limited schedule.

How do I know Automotive Sales Coach training will work for my dealership and my manufacturer?

Our training is proven principle-based training – it simply makes sense. Because we created our processes around the timeless principles that drive both the purchase and the sale it will fit all dealers – domestic, import, luxury and even used car independents.  New hires and old pros alike will learn to build better relationships and trust, create more desire for the car, and focus on value. They will learn to gain stronger commitments and will master the art of comfortably reaching a highly profitable win-win close without the typical car sales back and forth.

Will your training help us improve our results with today's internet buyer?

The Principles that drive excellence and that drive the sale will never change but the technology and techniques we use is constantly and sometimes rapidly changing with the market. For instance, our Virtual Showroom training will help your team master today’s internet-driven marketplace and convert more virtual leads to profitable sales. We are constantly improving and updating our resources and training curriculum. In fact, our state of the art training facility is located in a new car dealership so we can stay intimately connected to the opportunities and challenges dealers face today.

What's included with my subscription?

Your subscription includes 24/7 access to the Excellence Roadmap for your entire team. You have free access to all live Zoom events held at our training center In Academy Jeep. To get you started you also get a 90 Minute Zoom leadership launch direct with David to ensure your management team is prepared to lead your new culture of ongoing training and improvement.  We also provide a success coach that will continue to help you maximize your opportunities and develop a powerful training lifestyle. 

How long is your subscription contract?

No contract. David feels strongly that since dealers, managers and sales consultants must earn their check every month so should we. We want you to become a long-term partner not because you are locked into a contract but because we are a benefit to you and your team. We always work hard to offer you the best value and most effective dealership training available to earn your business month after month, year after year.  You simply pay your first and last month subscription up front and agree to provide a 30 day cancellation notice if you no longer value the service. No contract. No set up fees.

What are your set up fees?

We don’t have any start up or set up fees.

How much are your monthly subscriptions?

David created the Excellence roadmap with the mindset that he would price it competitively low right up front to take the price objection to training off the table so that any dealership regardless of size that wants to provide their team with the best of the best training can do so. Our pricing is based on total sales team count and starts at just  $495 a month with most dealerships running $995 – $2995 monthly. We will customize a plan for you, for multi rooftops or dealer groups.

Just one manager or consultant handling a single customer better will pay for training for the entire team for the entire month. Your ROI will be 10x-100x. guaranteed.

New Hire and Onboarding?

Turnover is expensive. Not just the time cost of hiring, the real expense is really felt in lost sales, gross, and trades as a result of low closing percentages by new, under-trained team members. Our New Hire Roadmap condenses the Excellence Roadmap Sales Process into a 20 day journey. It breaks down assignments by day and provides powerful quizzes, and knowledge and skills Certification checklists that Consultants and Managers can use to get New Team Members up to speed fast. Our New Hire Roadmap gives new team members competence, confidence, consistency, and the commitment needed to reduce turnover and turnover expense.

Who is David Lowe? (CEO and Founder of Automotive Sales Coach)

As a life-long automotive professional and student of excellence, David has spent his career studying what the “best of the best” do daily and applying that knowledge with principle-based sales processes and tools to improve sales and management skills at dealerships across the United States.

David’s ultimate goal is to use his unique thinking, training, and tools to inspire today’s sales professionals to become Students of Excellence. As students, they take personal responsibility for their attitudes, knowledge, skills, action and ultimately results and unlock their full God-given potential. When students “seek” excellence and commit to being better today then yesterday they live with joy, peace, and satisfaction.

 

The result is the competence, confidence, consistency, and commitment that create more sales, more gross, less trade water, higher CSI and reduced turnover.

 

When David is not teaching, mentoring, or serving you can find him working out, mountain biking and motorcycling with his wife Mari. On the weekends he plays bass in a local cover band. David would describe himself as a lifelong student of excellence. As a follower of Christ he is inspired to be better everyday and to live out the powerful principles taught through God’s word.

David’s ultimate goal is to use his unique thinking, training, and tools to inspire today’s sales professionals to become Students of Excellence. As students, they take personal responsibility for their attitudes, knowledge, skills, action and ultimately results and unlock their full God-given potential. When students “seek” excellence and commit to being better today then yesterday they live with joy, peace, and satisfaction.

The result is the competence, confidence, consistency, and commitment that create more sales, more gross, less trade water, higher CSI and reduced turnover.

His training is built on two major success principles:

Z

Improving results can only happen by improving people and processes.

Z

It starts at the top - managing, coaching and leading better is key to overcoming obstacles and maximizing opportunities.

David uses a ‘Google Map’ approach to guide students to excellence. This makes learning what the best of the best do easy to understand.

Z

He tells them what they need to do to work with excellence - knowledge.

Z

He makes sure they understand why it is important and why it is effective - belief.

Z

He shows students how to do it well - success models.

Z

He teaches students how to turn knowledge into skill and art - skill.

Z

He builds accountability into his system - action.

Career Highlights

1986-1988: Sales Consultant
1988-1994: Award-winning GSM of a mid-sized Ford Dealership at age 23.
1996-1998: Nationwide trainer with the HAC group at age 30.
1998-2005: Owner and operator of an independent used car dealership.
2013: Diamond Pin award winner, VW’s highest honor. (only 5 nationwide)
2014-present: Full time in-house and online training for dozens of individual dealerships,
dealer groups, F & I product providers, and industry trade organizations.

David’s dealer body is growing every month. His Excellence Roadmap online training system is simple, effective and affordable. The Excellence Roadmap online “college” makes it possible for any dealer that wants world-class training to make it a part of their dealership’s culture of excellence and continual improvement.