Ask Buyers to Buy

Ask them to buy. Yes, that’s it. That is today’s Sales Tip. Ask your buyers to buy the car.Buyers will never take the pen out of your hand. Buyers need reassurance. When you positively, comfortably, confidently ask them to go ahead with the purchase,...

Is The Internet Buyer Really Any Different?

Do you sometimes forget the word “buyer” in “internet buyer”? How different are they? Internet buyers, like all buyers, have the same 3 fears. They fear:- buying the wrong car- paying too much- being pressured or hassled Internet buyers...

Customer Satisfaction Scores

CEI & CSI Your CEI / CSI scores are extremely important to your dealership. It impacts how your manufacturers incentivize the dealership. However, these scores rarely give a true picture of your buyer’s satisfaction. The true measure of buyer satisfaction is...

Set Goals To Win

Goals are important. You have to have a target to hit. And, goals are, for the most part, arbitrary. You define them. So, how do you set goals to win? You first need to define your goals.- What are your goals for the year?- What are your goals for the month? However,...

Love The One You’re With

Focus. Attention. Good Questions. Active Listening. A lot of times when you are with your buyer, you’re thinking about your next buyer, your next appointment, your next customer. A lot of times you are not fully engaged with the person in front of you. Remember:...

More Connected, More Alone

We are more connected than ever.We see more of the world than ever. Just look around. People are communicating constantly. And…We are more alone than ever. So, how is this a Sales Tip? When your buyer comes in, they’re in search of what everyone is in...