Master salespeople are product experts.
Reading the owner’s manuals for the brands you sell puts you on the path to becoming a product expert.
Just by reading the manual, you will learn so much that you might not know.
Why is this important?
Master salespeople are product experts. There are so many tips you will learn in the owner’s manual that you can use during your Vehicle Exploration.
The more you know, the more you have in your toolkit to lay out the car’s personal benefits for your buyers.
Go through the owner’s manual this week. Let us know something you learned that will be a benefit to you as you go through your Sales Process with your buyers.
Becoming a product expert turns into higher closing percentages, more profit per car, and more satisfied customers.
PS: At ASC, our mission is to inspire you to become a student of excellence. As a student of excellence, you take responsibility for your attitude, knowledge, skills, actions, and results. If we can help you on your path to excellence, let us know. You can email or comment on Facebook in the link above.