Hey team, let’s talk brass tacks. When it comes to dealership training, it’s essential to stay ahead of trends as it’s 2025, and the market looks different than it did a few years ago. Those sky-high margins? They’re shrinking. Inventory is normalizing, and buyers are savvier and more price-sensitive than ever. What does that mean…
Your New Year’s Resolution Problem January 1st. Your sales team commits to the new process. Everyone’s fired up. The energy is high. January 15th. A few people are still doing it. Most have slipped back into old patterns. February 1st. What new process? Sound familiar? This isn’t a motivation problem. It’s not a commitment problem….
The Training That Never Sticks You’ve done the training. Big-name speakers, hotel ballrooms, online courses nobody finished. Your team got fired up, nodded along, maybe even took notes. Two weeks later? Your team goes back to: “Let me check with my manager” on every objection, skipping steps, and back to the CRM gathering digital dust….
Where Are Your Dealership’s Results Really Coming From? It’s my mission to inspire you to become a student of excellence — a student of your craft, your industry, and your own potential. I love this business. I’ve said it for years and I mean it: automotive retail is America’s best-kept career secret. If you’re in…
What you tell yourself has a powerful impact on your life. Whether it’s positive or negative, what you believe will shape your actions and ultimately, your success.
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
When you use buyer’s questions to create conversations, you get to know and understand your buyer. This is a key difference between merely being a clerk and becoming a master closer.
Using feel, felt, found helps you communicate better with everyone in your life – personally and professionally.
Completing a closing EMI with every buyer saves time (for managers and consultants) and makes you more money.
Setting the new standard. Where culture wins, systems scale, and excellence becomes automatic.
© 2025 Automotive Sales Coach
