Category Archives for Sales Tips

ASC Word Tracks

Word tracks are a great way to develop confidence in your Sales Process

And remember, confidence is contagious!

How should you use the word tracks in your Career Builder Binder?

Should you memorize them? Repeat them verbatim?


You want to transform the word tracks. By transforming the word tracks you learn to think better. You understand what you are doing, why you are doing it, and you are learning how to do it well.

The best way to start is by memorizing the word tracks.
Then start transforming them by using your own words.

Develop your own personal style.

Practice the word tracks. Use them to role play with your managers and other sales consultants. Develop your skill and mastery of the word tracks until you start speaking using your own style and words.

Good Selling!

Four Questions of the Counter Offer

Some customers you just can’t seem to close. Often, it is because they want things you cannot give them. When a buyer wants something that seems impossible, focus on what you can do for your buyer.

Ask yourself these four questions:

  1. What does the buyer say they want?
  2. Can I give it to them?
  3. What can I give them?
  4. How can I make it work for them?

During Step One of the Sales Process, you focus on building relationship and trust with your buyer. Use this relationship and trust to figure out what you can do to help buyers and meet their needs. Be creative with your solutions.

Present your solutions as a win for your buyer. Let them know how and why the
different vehicle, payment options, lease option, etc. benefits them personally.
(Remember: you learned your buyer’s what, why, and who they are during the
Understand Goals step.)

Think about some of your past, unclosed deals. Ask yourself the four questions.
How would have these questions helped you close the deal?

Good Selling!

The Depth of Your Convictions

Why is your belief system important?

Why does it matter what you think?

It matters because what is in your mind will be in your buyer’s mind. So, what you
believe your buyer will believe.

Your Excellence Roadmap sales training teaches you three facets for each step of the Sales Process:

  1. What To Do – What to do to win more often.
  2. Why To Do It – The thinking behind doing it that way.
  3. How To Do It Well – Your success model.

As you go through the training, it’s not just the what and the how. The why is just as important.

When you fully understand why you begin to transform your thinking. When your thinking transforms, so will your buyer’s thinking.

Good Selling!

Your Daily Routine

Why is your daily routine important?

Carefully designing your daily routine helps you be more productive, in control, and be the best person you can possibly be. Your daily habits, repeated over time, become your daily routine.

If you develop these four habits and make them a part of your daily routine, it will pay big dividends for you at work.

  1. Be Early – Being early is one of the most important habits you can develop. It is the key to other habits. Always leave on time to get to work early.
  2. Drive the Inventory Every Day – Take 5-10 minutes to drive the lot. Do this every day before work. Knowing your inventory is one of the critical sales skills that separates master salespeople from clerks. It allows you to better serve your buyers.
  3. Prepare Your Day – Take time each morning to go through your day. Prepare your daily game plan. Know your appointments, deliveries, calls, and follow-ups for the day. If you start your day without preparation, you will spend your day scurrying around playing catch up. This creates stress and kills productivity. By visualizing your day, you will automatically become more productive.
  4. Watch Training Videos – All subscribers to the Excellence Roadmap receive daily training videos delivered to your inbox Monday – Friday. If you want training on a different topic, log in to the Excellence Roadmap and watch videos about the topics you want to learn more about. Did you struggle with something yesterday (Trial Close, Exploration, Presenting Numbers, Win-Win Closing, etc.)? Watch videos on the topic.

Remember: You are responsible for your training, for your knowledge and skill, for your daily habits and routine. Be proactive. Take charge of your day.

Good Selling!

I’ve Got A Better Price

“I’ve got a better price.”
“I’ve got your price beat.”

If you’ve heard it once, you’ve heard it a thousand times from your customers. It often seems like everyone who walks on to your lot has found a better price somewhere else.

What do you do?Where does this magical (often mythical) better price come from?

At this point in the sale, you do not know if your buyer is lying to you. You don’t know how other dealerships present their numbers.

So, what do you do? How do you handle the situation?

How you respond is everything.

It determines if you move the sale forward or if you kill the deal.

This is why your training is so important…use your training…use the Re-Sell/Re-Ask step in our Five Steps of Negotiation. It will refocus your buyer’s attention on the car they want to buy. From you. Today.

Watch today’s video for more tips on how to handle a customer telling you they have a better price from somewhere else.

Good Selling!

Working Numbers On Two Cars

What usually happens when you work numbers on two
different cars with the same buyer?

Your buyer usually “has to think about it“.

Why is that?

It is usually because your buyer is not committed to either car.
It is because you did not secure a today commitment
during your 4 step Trial Close.

During Sale Two, Sell the Car, compare both cars. Comparing
the cars side-by-side gets your buyer to make a choice and a commitment.

You need to do this before presenting numbers during Sale Three, Sell the Deal.

Avoiding Winter Slowdown

How do you, and your sales totals, survive and even thrive this time of year?

I’ll tell you how. Action. Action causes action.

Be careful what you say and think to yourself.
It will drive your actions and, ultimately, your results.

I’m sure you’ve heard it before…

You cannot sell cars during the holidays.
November, December, and January will be your slowest months.

Guess what, that is absolutely not true.

Your sales are up to you.
Your sales totals, your monthly income is determined by your actions.
Do not just sit around and wait for things to happen.

Salespeople: If customers are not walking on to your lot, take action to make sales happen. Grab the list of your last 90 days of ups and opportunities. Grab your list of expiring leases. Make calls. Schedule appointments. Look for repeats and referrals.

Managers: Your store totals are the accumulation of all of your salespeople. If every salesperson is concerned about doing the right things to make a living every month, your store will have a great month. Coach, lead, and inspire your team to take action.

No matter what the market conditions, you are the master of your results. Watch the video below and avoid the thinking that sales are slow during the holiday season.

Make the winter months your best months.

Good Selling!

Sell 5-12 More Cars A Month

All you need is this one simple shift.

And the simple shift is in your thinking.

“How many calls (or texts or emails) should I make every day?”

I get this question all of the time. But this is not the best question to ask.

Here’s the key:
Don’t think about how many calls you need to make.
Think about why you are making the calls.

What are the results you want to achieve? If your goal is to schedule one future appointment each day (and this should be your minimum goal), then the answer to the question of “how many calls should I make” is however many it takes.

If you schedule one future appointment a day, you
will sell 5 – 12 more cars
every month.

Think about what that
will do for your paycheck.

This shift in your thinking is the difference in being task-oriented or results-oriented.

The task is the call. The result is why you are making the call. So, why are you making the call?
Are you making the call to check off an item on your to-do list? Because someone, somewhere told you to make X number of calls a day? If you remain focused on the task, you will never achieve the result.

If your goal is focused on the result, if your goal is to set one future appointment a day, you will schedule 22 appointments a month. This will result in selling 5-12 more cars each month.

So, don’t think about how many calls you need to make.
Think about why you are making the calls.

Every day seek to hit your desired result.

Do whatever it takes to get it done.

Salespeople, Get Control of Your Buyers using Rigid Flexibility

And learn the one thing you should
NEVER do during the sale.

Selling is about connecting, leading, and closing.

Sometimes buyer’s questions or actions derail your sales process. To keep your buyers moving forward and to get the sale back on track, use rigid flexibility.

Rigid flexibility allows you to be flexible about the order you proceed through the sales process but rigid with sticking to your proven process.

Watch this video.

You will learn how to maintain control of the sale, and the one thing you should never
(ever, ever, ever, ever, ever, ever)
do during your sales process.

If you want to close the deal and make the sale, you have to connect with your buyers. You have to lead your buyers through the sales process and have confidence in your process.

When you tell your buyer to follow you, they will follow you.

Sell More Cars With The Perfect Exploration

How do you sell more cars with the perfect exploration?

What’s an exploration?

How is it different from a walk around?

Sell More Cars With The Perfect Exploration

We all know how to do the basic 6 point walk around. It’s car sales 101, right? You walk around the car with your buyers and point out the car’s features and benefits.

So, how do you turn this basic walk around into a Perfect Exploration and use it to
sell more cars?

You make it personal.

To your buyers, this car you are walking around is personal.
It’s their livelihood. It’s their lifestyle.

When your customers tell you something personal, kick that door wide open.

Turn every feature, every benefit of the car into a personal benefit, a personal feature for your buyers. When your customers tell you something personal, kick that door wide open. They want you to show interest. They want you to ask questions. They want you to listen to their answers.

So, ask questions. Listen to the answers. Understand your buyer. Learn who your buyer is, what they want, and why
they want it.

Take what you learn about your buyer
and what you know about the car.

Successfully combine these
two and you have the
Perfect Exploration.

Make the car’s features personal to your buyers during the perfect exploration and you will sell more cars.