For dealers done firefighting on the sales floor
Build the consistent closers you’ve been looking for.
A daily system that turns your sales floor into a team of true professionals — 15 minutes a day, no babysitting.
VW Diamond Pin
100+ rooftops
40+ years on the floor
The Problem
Every month, gross walks out the door because your team can’t do what you can do.
We know how frustrating it is to watch your money walk out the door — the deal that should’ve closed, the great month that didn’t repeat. It’s rarely effort, and it’s not ad spend. It’s that the basics aren’t happening the same way, every day, by everyone.
We turn your team into the consistent closers you want them to be.
Sell a little more
+15 cars/mo
when your team gets a little better
Earn a little more
+$300/car
combined front + back gross
Recoverable
≈ $79K/mo
~$951K/yr, no new ad spend
Based on an average store with 500 leads/mo and a 20% close rate. These are example numbers — what are your real numbers?
The Solution — The Dealership Playbook
A sales system, not another training program.
Training ends. A system runs every day. The Playbook installs the daily rhythm that makes consistency the default instead of the exception.
Repeatable
Anyone can run it
An easy-to-implement daily system — huddles, desk routines, the tools we hand your floor — with accountability built in. Any manager can run it, not just you and not just the one person who “gets it.”
Consistent
Improve close rate every month
The basics, done the same way every day — so a good month stops being luck and starts being the norm.
Simple
A guided training path
We guide you step by step. Build habits from day one, clear enough that new hires get up to speed fast.
Proven
Real-world results
We built the training system you would make if you had the time — refined across 100+ rooftops, with us as your guide.
Your Guide
Built by a 40-year professional who gets it.
David saw this method work across the country, then proved it on his own lot — and scaled it at a franchise store all the way to a Volkswagen Diamond Pin, an annual award given to only 5 dealerships in the U.S.
“We’re not theorizing. We lived it — on the floor, at the desk, and at the top.”
The Plan
Three steps to a team that closes.
No guesswork, no overwhelm. A clear path from where you are to a floor that runs itself.
1
Uncover your lost gross
Take the 5-minute quiz and find the money sitting in your store today.
2
Book your call
A strategy session where we discuss your needs and goals and tailor a plan for you.
3
Win every month
Put the system to work and build the consistent closers you’ve been looking for.
Proof
100+ rooftops, real results.
60 → 229
units/mo at a Chariot Group store — John Francek, COO, in his own words
42 → 90
units/mo in 60 days at Jim Baier Ford — starting with the 21-Day Fast Start
Top 5 in the U.S.
David’s VW store at its Diamond Pin peak
See your number
How much is your store leaving on the table?
Answer a few questions about your floor and get your Monthly Opportunity Report — your close rate, your recoverable gross, and the first skill to sharpen. About five minutes. No call required.
Recoverable
$79K
/mo on the table
Sell more
+15 cars
a little better
Per deal
+$300
front + back
Example numbers, average store. What are your real numbers?
Two ways to get it
Built for your whole team.
The Dealership Playbook
The full system for your sales floor — salespeople, managers, F&I, and BDC. Daily huddles, the Fast Start, manager coaching, and the tools that keep it all running. Priced to your store.
✓ Backed by the 111-Day Guarantee
Just one salesperson?
The Master Sales Edition — the same operating system, built for an individual rep. $195/mo.
Build the consistent closers you’ve been looking for.
Stop babysitting. Start leading.