Word tracks are a great way to develop confidence in your Sales Process
And remember, confidence is contagious!
How should you use the word tracks in your Career Builder Binder?
Should you memorize them? Repeat them verbatim?
You want to transform the word tracks. By transforming the word tracks you learn to think better. You understand what you are doing, why you are doing it, and you are learning how to do it well.
The best way to start is by memorizing the word tracks.
Then start transforming them by using your own words.
Develop your own personal style.
Practice the word tracks. Use them to role play with your managers and other sales consultants. Develop your skill and mastery of the word tracks until you start speaking using your own style and words.