Be A Dealership Ambassador

Are you a dealership ambassador? What does that even mean? It means you take responsibility for every customer – even if they are not your buyer. It means you own every single interaction with every person who walks onto your lot. Always ask: “What can I...

Overcoming Objections in the Trial Close

What is the difference between an objection and a condition? Objection – Any reason for not moving forward with the deal (usually a fear that can be overcome). Condition – Something that is absolutely required to move the deal forward. The Trial Close, in...

Customers Are Everywhere

Turn service customers into your customers. How do you turn a service customer into a sales lead?Start with a good welcome question:”How are you doing today?”Keep asking good questions:”What kind of car do you have?””What service is being...