Today’s Sales Tip is about handling objections during the Trial Close (or anytime in the sales process, really).
I recently worked with some students and saw that they were making a very common mistake and we were able to correct it in just a couple minutes of coaching. Take a look at today’s sales tip and let me know if you’ve made this same mistake. This will definitely help you correct it!
There’s an old saying that says this, nothing’s good or bad till compared to something else.
how we draw comparisons and what we use as a benchmark, in other words, the standard for comparisons, is extremely important.
In today’s Seek Excellence, we talk about how this applies to all areas of your life, including your work
life.
Buying a car is about compromise.
Today’s sales tip will help you sell more cars and help your buyers feel comfortable with their choice. We all know that what’s in your mind will be in your buyers mind.
So today, we’re talking about the choices and compromises that come up every time you help a buyer meet their goals.
When you take a minute and you look around your life, we’re blessed. Aren’t we?
We have so much to be thankful for. And when we slow down, and we count the things we’re thankful for, we take on an attitude of gratitude.
For today’s sales tip, let’s talk about your service team and your support staff. How well do you know them? And do you spend any time with them?
Things are going to happen and you need your team. In today’s video we discuss how working with excellence will help you build teamwork, synergy and greater satisfaction for everyone.
In today’s sales tip, we’ll help you overcome problems that happen way too often in dealerships I’ve trained.
No matter what’s going on, if you’re working on numbers with a buyer, you need to have the car that you’re working numbers with pulled up front in what we call the Trial Close Area.
This simple tip is so important, and it’s easy to do.
Unfortunately, it’s also easy not to do.
Setting the new standard. Where culture wins, systems scale, and excellence becomes automatic.
© 2025 Automotive Sales Coach
