Quick, tactical sales coaching you can run with on the floor today — the language, the moves, and the daily reps that turn process into closed deals.
Quick, tactical sales coaching you can run with on the floor today — the language, the moves, and the daily reps that turn process into closed deals.
How do you respond when your buyer says, “I’ve got a better price”? How you respond can either move the sale forward or kill the deal.
Watch today’s video and learn a tip, or two, about how to answer that question in a way that improves your relationship with buyers and moves the sale forward
Learn how to get your buyers to make a commitment to buy the car. Overcome the obstacle of buyers wanting you to work numbers on two cars.
Welcome to winter. It’s cold outside in most of the country, and when it gets cold, and the holidays come around it feels like things slow down.
In today’s Sales Tip, we talk about how to survive and even thrive in this time.
Learn how to stop letting your buyers derail your sales process by connecting with them and leading using rigid flexibility. Special bonus: learn the one thing to NEVER do during the sale.
TL;DR: Most car walkarounds fail because salespeople treat them as tours, not conversations. The best consultants use the walkaround (what we call the Explore step in the Hybrid Process) to connect every feature directly to what the buyer revealed during Understand Goals. This post breaks down how to personalize your presentation, what to do when…
Today’s low gross P.V.R. is not market driven, it’s skill driven.
Unfortunately, most talented Sales Consultants and Managers have never been trained to build desire and value or to close for both maximum closing % and gross P.V.R.
They sell a lot of cars because they are driven, naturally gifted, and have a knack for developing relationship and rapport. We know people buy from people they like. This is where the industries “you either have it or you don’t” thinking came from.
Setting the new standard. Where culture wins, systems scale, and excellence becomes automatic.
© 2026 Automotive Sales Coach
