Clerks v. Closers
When you use buyer’s questions to create conversations, you get to know and understand your buyer. This is a key difference between merely being a clerk and becoming a master closer.
ASC Video Series
Sales Tips
Quick, tactical sales coaching you can run with on the floor today — the language, the moves, and the daily reps that turn process into closed deals.
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EMI Saves You Time – and Makes You More Money
Completing a closing EMI with every buyer saves time (for managers and consultants) and makes you more money.
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Ben Franklin Close for Car Sales: When to Use It (and the Modern Word Track That Actually Works)
The Ben Franklin close is a pro and con list. For decades, sales consultants and managers have been using it to help decrease buyer’s fears and help them feel comfortable buying the car today.
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4 Questions Every Car Buyer Is Already Asking Your Dealership
All buyers have four questions. Answer these questions and you will close more deals and make more money.
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Working with Managers
How you communicate with your managers is very important. When there’s an effort, when managers and salespeople support each other, you are able to put together the best deal possible.
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CRM Scanners: How to Use Dealership CRM Without Killing Trust
Technology can be a great addition to your Sales Process. Learn to use CRM scanners in a way that enhances the Excellence Roadmap steps you walk your buyers through every day.
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Negotiate with Process, Not with Fear: How to Hold Gross in Car Sales Negotiation
When you negotiate, you have to have a plan – a process. Practicing your process creates the confidence needed to become a master sales professional.
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A Frequently Forgotten Negotiating Key
Today’s Sales Tip is about a frequently forgotten key to
negotiating that costs you $1,000s of dollars a year. -
The Car is the Star
During your Sales Process, especially during negotiation, remember the car is the star. Sell the features, advantages, and benefits. Most importantly, sell what these things mean to your buyer.
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Dealer Trades: How to Reduce Them, Present Them, and Protect Your Gross
Dealer trades. Love them or hate them, we often create them.
