Do you treat your friends and family different than you treat your other buyers?
Do you ever wonder why your family and friends go someplace else to buy their cars?
It’s because you do treat your friends and family different than you do other customers.
It’s easy to do. You already have relationship and trust. It’s easy to go from “Hello” to presenting numbers when a close friend or relative walks onto the lot.
Don’t shortchange them. Your friends, your family deserve more.
Walk them through the same Sales Process you go through with every buyer. They have the same three fears all buyers have. They need to feel comfortable saying “yes” to the car.
Treat your friends and family with the level of respect they deserve
and follow your Sales Process.