Results
Proven in the real world.
There’s no need to take our word for it. See how 170+ dealerships have transformed their culture, cut turnover, and added millions in gross profit using The Dealership Playbook.
The Headline Numbers
60 → 229
units per month at a customer store — with an inexperienced team
226 cars
best February in store history at Button CDJR, Kokomo — Travis Patton, GSM
Top 5 in the U.S.
Volkswagen Diamond Pin — VW’s highest global dealer honor (2013)
Across 170+ rooftops, partner dealerships add $500K to $1M+ in annual gross profit — close rates climb, PVR rises, and turnover drops.
“We signed up with Automotive Sales Coach because we needed additional training that our sales managers, finance managers, and I weren’t able to do ourselves. Sales volume is increased, gross is increased a decent amount, and salesperson retention has improved. The amount of training material they have on hand is as much as I’ve seen anywhere — including the big-name national trainers.”
Pat Hurst
General Manager, Ed Martin Automotive Group
On Camera
Hear it from the floor.
Jamie Baier · Dealer Principal, Jim Baier Ford — 42 to 90 cars/mo
John Francek · COO, Chariot Group — “It just works”
Sam Trezzo
Chris Hutton · Kia of Muncie
Cody Stafflebach · D-Patrick, Evansville
Dylan Stillman · Greg Hubler Automotive
Dylan Holbrook
Anthony Fox · Academy CDJR
Carson Wireman
Brad Shafer
Jeff Franke · Columbia City
Greg Henson
Wall of Success
In their own words.
“Of all the years I’ve been in the car business, your training has really helped me understand the customer so much better — and it shows. My units per month have gone up from 8 to 10 to 15 every month.”
Bill Vickery · Sales Consultant
“I have been a part of several trainers and programs over my 25-plus years in the business, and this has been the most real, valuable training I have seen.”
Jerry McKinney · Sales Consultant
“This is by far the best sales training for any level of a sales career. The videos don’t take up a lot of your day, and they don’t rely on a bunch of fake-sounding word tracks.”
Garry Crutchfield · Sales Consultant
“Most things discussed are very informative and helpful. Once adapted to our type of client, they help further discussions and get past objections — and have led to more sales.”
Leeann Herald · Sales Consultant
“Seen a lot of training over the 35 years and this is the best.”
Brandon Collins · Sales Consultant
“Dave is the best trainer in the business. I have been selling for 12 years. Trust me on this.”
Lee Bonnell · Sales Consultant
“Not a better training tool in the business!”
Thomas Yater · Sales Consultant
“It has helped me 10-fold with people and sales in general.”
Mike Danielson · Sales Consultant
“Having David stop by the dealership was great! Him being visible in person helps back up everything he shows in his videos.”
Peter Reehling · Sales Consultant
“I have never sold cars before, and this course is invaluable as part of the training.”
Tim Aeschleman · Sales Consultant
“No matter how many times I watch the videos, I learn something new each time.”
Mark Hill · Sales Manager
“This is simply the best resource for sales! I am not one to sit still long enough to read a book, let alone a chapter. But the videos are quick, concise, arranged so you can focus on a specific step that needs improvement.”
Chris McKinney · Sales Consultant
See what your store could do.
It starts with one number — the gross your store is leaving on the table.