How do you sell more cars with the perfect exploration?
What’s an exploration?
How is it different from a walk around?
We all know how to do the basic 6 point walk around. It’s car sales 101, right? You walk around the car with your buyers and point out the car’s features and benefits.
So, how do you turn this basic walk around into a Perfect Exploration and use it to
sell more cars?
You make it personal.
To your buyers, this car you are walking around is personal.
It’s their livelihood. It’s their lifestyle.
When your customers tell you something personal, kick that door wide open.
Turn every feature, every benefit of the car into a personal benefit, a personal feature for your buyers. When your customers tell you something personal, kick that door wide open. They want you to show interest. They want you to ask questions. They want you to listen to their answers.
So, ask questions. Listen to the answers. Understand your buyer. Learn who your buyer is, what they want, and why
they want it.
Take what you learn about your buyer
and what you know about the car.
Successfully combine these
two and you have the
Perfect Exploration.
Make the car’s features personal to your buyers during the perfect exploration and you will sell more cars.