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Holding Cars

Should you hold a car for a customer?

The short answer is no.

Holding a car is giving your customer the chance to shop around. Holding a car is not gaining a commitment from your customer to buy the car. Taking a check is the same thing. That check is actually meaningless.

What should you do instead?

Use your Today Trial Close to get a commitment to buy from your customer.

Take deposits when your customer cannot be there to pick up the car. Do not take holds thinking it is giving you some kind of commitment.

A hold is not a commitment at all.

Good Selling!

*Make sure you know your dealership’s policy on holds and deposits.*