Four numbers. Sixty seconds. Your personal scoreboard.
Every month is a season. Every working day is a game. Profit Builder gives you the stat line after every game — and the pace you’re on for the month — so you know what you need to do tomorrow to hit your number.
Getting started
- From your Dealership Playbook Dashboard, click the Profit Builder link — or just go directly to automotivesalescoach.com/profit-builder/
- Enter your email. We’ll send you a one-click sign-in link (and a code if you prefer) — no password to remember, and you’ll stay logged in on the same device for 30 days.
- Click today’s date on the calendar
- Enter your four numbers
- Do the same thing tomorrow
The four numbers
At the end of each working day, open your Calendar view and click today’s date. Enter:
- Opportunities — how many ups you touched today
- Units — how many you sold
- Commission — what you earned on those deals (your best estimate is fine)
- Appointments — how many you set for a future day
That’s it. No paragraphs, no notes, no forms to fill out. Four numbers.
If you didn’t work that day, flip the Day Off toggle and you’re done.
Here’s a quick demo:
Your Calendar
Your month looks like this:
- Green = tracked. You’ve logged your day.
- Yellow = a working day you didn’t log. These are the ones to fix.
- Gray = a day off, or a Sunday in a state where dealerships can’t sell on Sundays.
The counters at the top tell you how many games you’ve played, how many are left in the season, and how many yellow days you still need to close out.
Your monthly summary
Above your calendar, your MTD totals show you where you are versus where you’re tracking at this point in the month (that’s your pace). Four derived tiles tell you why:
- Conversion Rate — of every ten opportunities, how many you closed
- $/Unit — average commission per deal
- $/Opp — how much each up is worth to you
- $/Appt — how much each appointment is worth
These are the levers. If your Conversion Rate is low, you’re getting the traffic — the work is in your sales process and closing. If your $/Unit is low, you’re closing — the work is (you guessed it) in your sales process and closing. Most reps never see these numbers. You will.
Why log every day
Three reasons:
- You can’t coach yourself on a number you don’t know. Paper notebooks track units. That’s it. The Profit Builder tracks the whole picture — so you can see your own pattern.
- Your manager can help you. When your manager runs a 1:1 with you, they’ve got your stats on the screen. The conversation is about the deals, not “how’s it going” — which means you get real coaching, not pep talks.
- You own your scoreboard. Nobody else enters your numbers. Nobody else edits them. This is your game, your stats, your season.
Tips from the floor
- Log at the end of every day, not at the end of the week. Sunday-night catch-up is the path to bad data. Pick a time — last thing before you clock out — and make it a habit.
- If you don’t remember exactly, or haven’t seen a recap with your actual commission, estimate. Close enough beats empty.
- Watch the monthly summary on the 10th, 20th, and last day of the month. Those are the natural check-in points. Pace tells you how hard you need to push to hit your goals.
- If your calendar goes yellow, catch up. Yellow days don’t count toward your pace math. Make them green, or mark them as days off (grey).