You can’t grow what you don’t track.
Profit Builder is the tool that makes Habit 9 of The 10 Habits — Coach Performance Using a Sales Scorecard — a daily reality inside your store. It’s included with your Dealership Playbook subscription, linked from inside the Playbook and secured with a one-click email sign-in. No new password, no app to install, no new workflow to learn beyond what you already do on paper or in your head.
Every role on the sales floor has a view built for them:
For salespeople
Four numbers, sixty seconds a day. Your personal scoreboard. Every month is a season. Every working day is a game.
For managers
Deal Tracker for every deal that closes. Team Tracker for your weekly 1:1s. Discounts and over-allowance surface in real time.
For multi-location GMs
Everything above, plus a store selector and portfolio grid. See variance between stores at a glance.
Why The Profit Builder exists
Every dealership we work with is already tracking something — month-end reports, CRM activity, DMS gross. What nobody tracks, in the moment, is the story of a deal: where the discount came from, what the trade really gave back, which rep is holding gross and which rep is leaking it.
Habit 9 of The 10 Habits has always said coach to a scorecard. Until now, that scorecard lived on paper, or in a spreadsheet someone stopped updating, or in a notebook only the rep ever saw. Profit Builder is what it looks like when the scorecard becomes a team ritual — visible to the salesperson, visible to the manager, visible across a dealer group.
That’s the whole design.
How it fits The 10 Habits
Profit Builder is purpose-built for Habit 9 — Coach Performance Using a Sales Scorecard. That’s the whole design brief. A shared, real-time scoreboard that makes the coaching habit a daily reality rather than a month-end wish.
It does not replace your paper desk pad. The desk pad is Habit 4 in action — it lives at the desk, runs your floor in the moment, and tracks every deal through the 6 Desk Questions and the EMI as it moves through the Sales Process. That’s one of the most powerful tools in any dealership that runs it well. The Profit Builder doesn’t touch it.
What The Profit Builder does is pick up when a deal closes. The deals that come to fruition — the ones you’d highlight in green on the pad — get captured here with the gross-level detail a manager needs to coach the team after the fact and the GM needs to spot patterns across the month.
Two layers of the same operating system. The desk pad runs your selling day. The scorecard runs your coaching month.
What it costs
Nothing. The Profit Builder is included with every Dealership Playbook subscription. No add-on, no upgrade, no new line item on your invoice.