The New Standard for Sales Training: Manager-Led Cultures of Excellence

The Operating System for Future-Proof Dealerships

The Dealership Playbook transforms chaotic, inconsistent sales floors into high-performing teams that execute with discipline—without more leads, more staff, or more stress.

170+ dealerships across North America are using this 10-habit operating system to add $500,000 to $1,000,000+ in annual gross profit. Not through motivation. Not through one-time events. Through daily discipline that becomes automatic.

This isn’t another training program. It’s the new standard for automotive retail.

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WHY MOST DEALERSHIP TRAINING FAILS

You’ve seen it before. The big training event. The motivational speaker. The three-ring binder that sits on the shelf. And then… nothing changes. That’s because traditional training crashes against four brutal realities:

It’s an event, not a habit
  • The energy fades within days
  • No one reinforces what was taught
  • Old habits quickly return
There’s no accountability
  • No one tracks what’s working
  • No consequences for skipping steps
  • No celebration when things go right
Managers can’t coach it
  • Too busy putting out fires
  • No clear framework to follow
  • Defaulting to “just get it sold”
It’s disconnected from reality
  • Generic scripts that don’t fit your store
  • No adaptation to today’s buyer
  • No system connecting desk, floor, and F&I

“We’d spent over $120,000 on training in two years with nothing to show for it. The Dealership Playbook finally broke that cycle.”

—Mark R., Dealer Principal, Midwest Ford/Lincoln Group

THE 10 HABITS OF MILLION-DOLLAR SALES TEAMS

Not theories. Not concepts. Habits. Daily disciplines that transform how your team sells—and how your customers buy.

The Foundation Habits

  • Make the Sales Process Your Game Plan: From guesswork to muscle memory
  • Hold Daily Huddles That Drive Results: 15 minutes that change everything
  • Use Good Desk Questions to Coach Every Deal: Where accountability meets growth

The Process Habits

  • Track Every Deal with the Desk Pad: What gets measured gets improved
  • Use the Closing EMI to Maximize Profit: The 90-second conversation that protects gross
  • Implement a Consistent Desking Strategy: First-pencil confidence, maximum profit

The Performance Habits

  • Use the Save-The-Deal Strategy: Stop leaving money on the table by recovering more unclosed, desked deals
  • Elevate Your Team With Daily Training: Building skills in bite-sized pieces
  • Coach Performance Using a Sales Scorecard: Clear metrics, clear expectations
  • Level Up With Monthly ASC Coaching: Expert guidance when you need it

FROM CHAOS TO CONSISTENCY IN 90 DAYS

We don’t just give you the playbook—we help you implement it.

Every step is guided, supported, and coached. You’re never left wondering what to do next. We’ve streamlined implementation to work in the real world of automotive retail—where today’s crisis always seems more important than tomorrow’s opportunity.

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EVERYTHING YOU NEED TO TRANSFORM YOUR TEAM

World Class Training Platform
  • Activity tracking dashboard
  • Process compliance monitoring
  • Performance metrics reporting
  • Implementation milestone tracking
Manager Coaching & Support
  • Action Plan Huddles with expert coaches
  • Custom implementation guidance
  • Real-time problem solving
Implementation Tools
  • Desk Pad tracking system
  • Sales Scorecard templates
  • Huddle Planner with daily content
  • Role-play guides for your huddles
  • Process checklists and roleplay cards
Ongoing Support
  • Unlimited email support
  • Priority response to questions
  • Document reviews and feedback
  • Regular optimization check-ins

“It was almost uncomfortable hiring someone before because we didn’t know what to do.”

—Jamie B., Dealer Principle, Midwest ford

Success Metrics Across Dealerships:

  • 94% of dealerships increase gross within 30 days
  • 87% achieve full ROI within 90 days
  • 72% report reduced turnover as a significant benefit
  • 78% cite improved manager confidence as a key outcome

“I was skeptical after years of hit-and-miss training. But this was different from day one. The Playbook gave my managers a framework they could actually use. No more personality-driven leadership—just consistent process and coaching. We increased our closing percentage from 18% to 23% and boosted PVR by $420. That’s over $1.1 million in additional annual gross.”

—Carlos M., Dealer Principal, Northeast Toyota Group

Pricing & Investment

YOUR ROADMAP TO RESULTS

Programs start at just $2k per month per rooftop, scaling appropriately with your dealership’s size and goals.

What Your Investment Includes:

  • Complete access to all training content
  • Full implementation support
  • All tools and resources
  • Onboarding Coaching sessions
  • Unlimited email support
  • Regular optimization reviews

No long-term contracts. Cancel anytime.

The ROI Question

If your dealership sells 100 cars per month:
  • 3% closing increase = 15 more deals = $500,000+ annual gain
  • $300 PVR increase = $400,000+ annual gain
  • Total potential ROI: 40-60x your annual investment

What would you pay for a system that delivers that kind of return?

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YOUR QUESTIONS ANSWERED

Here are some common inquiries we receive.

Actually, the opposite happens. A clear, consistent process reduces work and friction throughout your dealership.

When your team follows the right steps, in the right order:

  • Salespeople spend less time chasing dead-end leads
  • Managers spend less time fixing broken deals
  • F&I sees better-qualified buyers with proper expectations
  • The back office processes cleaner paperwork

Our dealerships consistently report that implementing the 10 Habits system actually creates more time in their day. Deals desk faster, close easier, and require less stress and rework.

Three key differences:

  1. We focus on implementation, not information. We don’t just tell you what to do—we show you how to do it, give you the tools to make it happen, and coach you through the challenges.
  2. We build manager capability. Most training bypasses managers, creating misalignment. We train your managers to be effective coaches, creating sustainable improvement.
  3. We create a daily rhythm, not an event. The Dealership Playbook becomes part of your culture—not something that happens once and disappears.

Resistance is normal—and it’s actually a good sign. It means your team cares enough to have an opinion.

Our implementation process is specifically designed to overcome resistance by:

  • Creating early wins that build belief
  • Connecting process to personal success
  • Making managers effective coaches and advocates
  • Demonstrating ROI at each step of the journey

We’ve implemented in dealerships with 100% turnover and deeply entrenched anti-process cultures. The system works when you work it.

We designed the system knowing you’re already stretched thin. Your commitment is minimal:

  • 30 minutes for weekly implementation check-ins with your team
  • 15 minutes to review the weekly performance dashboard weekly
  • Occasional spot checks on huddles and process compliance

That’s it. Our coaches work directly with your management team to drive implementation. You stay in the loop without getting bogged down in details.

Have More Questions?

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Your success starts here

READY TO TRANSFORM YOUR DEALERSHIP?

A 50-minute strategy session with our team will show you:

  • Exactly how the Playbook would work in your store
  • The specific ROI you can expect based on your numbers
  • A custom implementation plan for your team
  • The right investment level for your dealership

No pressure. No games. Just clarity and direction.

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