TL;DR: Event-based dealership training fails because information doesn’t change behavior, habits do. Habit-based sales training uses a daily three to five minute video plus a manager-led morning huddle to compound skills into reflexes. The 21/90 Rule says 21 days builds a habit, 90 more turn it into a lifestyle. That’s 111 days. Done right, you…
TL;DR: Most dealership training fails for one specific reason. It’s built as an event, not a habit. A two-day workshop or motivational speaker can’t beat 90 days of old patterns. The training that actually works runs daily, gets reinforced by managers, and connects to the rhythm of the store. Three rules separate training that sticks…
TL;DR: Most dealerships try to increase gross profit by spending more on advertising or stocking more inventory. The real lever is management: getting your existing team to execute a proven process every day. A 3% closing improvement plus a $300 PVR increase on 100 units a month adds nearly $1 million in annual gross profit….
How you communicate with your managers is very important. When there’s an effort, when managers and salespeople support each other, you are able to put together the best deal possible.
When you negotiate, you have to have a plan – a process. Practicing your process creates the confidence needed to become a master sales professional.
Dealer trades. Love them or hate them, we often create them.
Sales is about integrity, curiosity, and creativity. Today, we’re talking about creativity. Knowing how to creatively solve problems keeps your buyers moving through the Sales Process.
Learn how to sell 5-12 more cars every month with one simple shift in your thinking. It will give you the results you want.
Creating vision for the buying process removes your buyer’s fears and lets you get to know your buyers.
When your buyer says “That’s outside of my budget”, what do they really mean? Today’s Sales Tip teaches you how to overcome buyer’s fears and move beyond budget.
Setting the new standard. Where culture wins, systems scale, and excellence becomes automatic.
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