Of course! Cars are being sold every day by untrained sales personnel and without the consistent use of a strategic sales process.
The manufacturer creates a market that drives people into our dealerships. If we don’t upset them, they will buy. If we have the right used car, in the right condition, priced right, it will sell regardless of our people or processes.
They are naturally strong communicators. Unfortunately, without the proper training, these naturally gifted sales professionals may never reach their full potential.
It is about selling more cars, creating more gross profit and making more money! It’s about creating your business within the dealership by building a bank of loyal lifetime customers that return again and again. It’s about reducing turnover by selling in a way that develops your team and makes them feel good about their profession.
Low gross profit has become an epidemic in our industry. Many blame the Internet; others blame their competitors. Some blame manufacturer’s pricing strategies. Although these all play some role in our profitability, the hard truth is that we get what we deserve in life.
Most salespeople have never been trained and therefore do not know how to:
When we use discounting as a closing tool:
“To change our results, we must first change our thinking and then our actions.
Results are the intersection of Knowledge (thinking), Skill and Action!” –Steven Covey
To become better, people need better thinking. Many fail to live into their full God-given capacity simply because they don’t know what to do. They don’t have an accurate model of success or abundance! ASC provides that success model. ASC teaches sales professionals the principles of success, develops their selling skills and gives them a proven path to follow. With new skills, your sales professional’s confidence, ability, and commitment to their profession develops and grows.
“A man who is trained to his peak capacity will gain confidence. Confidence is contagious and so is lack of confidence and the customer will recognize both.” – Lombardi
The right actions repeated, create the right results. The opposite is also true. To win the game we need a winning game plan. ASC gives Sales Professionals that winning game plan. ASC’s proven training and processes were created over more than 30 years using the best of the best people, principles, and practices.
“We are what we repeatedly do; excellence then is not an act but a habit.” – Aristotle
Skilled people following proven processes will produce much more than untrained people without a successful plan.
In truth, we do not come in to change what you are doing but add to what you already do. For example, you are already negotiating with customers; we simply add successful closing processes and principles to increase your profitability!
Most will quickly see how the thinking and training provided will make them better. We believe most Sales Professionals want to improve their abilities!
“Inside me burns a flame which has been passed down from generations uncounted and its heat is a constant irritation to my spirit to become better than I am, and I will.” – Scroll IV The Greatest Salesman in the World
We will not talk down to your people! My team and I are here to encourage your people through the trials we have also faced and understand.
Once we show them how these principles can improve their performance, their hunger for knowledge and excellence will naturally grow!
It gives them a proven success model and a clear path to follow. This will help many succeed that would otherwise fail. It also gives them a fast start on their new career!
ASC’s real impact will be immediately realized through your existing sales staff.
Your current staff has many of the basic skills and understanding of how things work, the additional tools ASC provides will help them close a higher percentage of opportunities and greatly impact their desire and ability to create more gross.
The following chart shows the effect of this training on existing Sales Professionals. It depicts the growth of the 4 Consultants I inherited in 2008. You not only see the immediate jump in gross (2009) but also see the continued growth even after VWs new pricing structure greatly reduced dealer markup in 2011!