You hear this every single day. You hear it on the lot and on the phone. The sad truth is, most consultants (and even managers) have no consistent plan for handling this objection early in the sale. Many "tried and true" responses actually increase your buyers' fears and reinforce stereotypes about "car people".
Sign up to receive access to a 30 minute live training that gives you a simple 4-step pathway to overcome this objection and continue on your sales process without giving up one penny of gross profit or alienating your buyers. You'll reshape your thinking on price and value.
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