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Avoiding Winter Slowdown

    How do you, and your sales totals, survive and even thrive this time of year?

    I’ll tell you how. Action. Action causes action.

    Be careful what you say and think to yourself.
    It will drive your actions and, ultimately, your results.

    I’m sure you’ve heard it before…

    You cannot sell cars during the holidays.
    November, December, and January will be your slowest months.

    Guess what, that is absolutely not true.

    Your sales are up to you.
    Your sales totals, your monthly income is determined by your actions.
    Do not just sit around and wait for things to happen.

    Salespeople: If customers are not walking on to your lot, take action to make sales happen. Grab the list of your last 90 days of ups and opportunities. Grab your list of expiring leases. Make calls. Schedule appointments. Look for repeats and referrals.

    Managers: Your store totals are the accumulation of all of your salespeople. If every salesperson is concerned about doing the right things to make a living every month, your store will have a great month. Coach, lead, and inspire your team to take action.

    No matter what the market conditions, you are the master of your results. Watch the video below and avoid the thinking that sales are slow during the holiday season.

    Make the winter months your best months.

    Good Selling!