Welcome to Dealer Insights
your go-to resource for practical strategies, proven frameworks, and real-world leadership insights built specifically for today’s automotive professionals.
Habit-Based Sales Training: The 111-Day Blueprint for Lasting Dealership Change
TL;DR: Event-based dealership training fails because information doesn’t change behavior, habits do. Habit-based sales training uses a daily three to five minute video plus a manager-led morning huddle to compound skills into reflexes. The 21/90 Rule says 21 days builds…
Dealership Training That Actually Works (And Why Most of It Doesn’t)
TL;DR: Most dealership training fails for one specific reason. It’s built as an event, not a habit. A two-day workshop or motivational speaker can’t beat 90 days of old patterns. The training that actually works runs daily, gets reinforced by…
How to Increase Dealership Gross Profit by $1M Without Spending More on Ads
TL;DR: Most dealerships try to increase gross profit by spending more on advertising or stocking more inventory. The real lever is management: getting your existing team to execute a proven process every day. A 3% closing improvement plus a $300…
Stop Wasting Leads: Your Process for Converting Online Shoppers into Car Buyers in 2026
Hey team, let’s talk brass tacks. When it comes to dealership training, it’s essential to stay ahead of trends as it’s 2025, and the market looks different than it did a few years ago. Those sky-high margins? They’re shrinking. Inventory…
The 21/90 Rule: Why Most Dealership Changes Fail by Day 30
Your New Year’s Resolution Problem January 1st. Your sales team commits to the new process. Everyone’s fired up. The energy is high. January 15th. A few people are still doing it. Most have slipped back into old patterns. February 1st…
Why Car Dealership Training Fails (And How to Fix It)
The Training That Never Sticks You’ve done the training. Big-name speakers, hotel ballrooms, online courses nobody finished. Your team got fired up, nodded along, maybe even took notes. Two weeks later? Your team goes back to: “Let me check with…
Secret to Success in Car Dealerships: Car Sales Training
Where Are Your Dealership’s Results Really Coming From? It’s my mission to inspire you to become a student of excellence — a student of your craft, your industry, and your own potential. I love this business. I’ve said it for…
The Power of Self Talk
What you tell yourself has a powerful impact on your life. Whether it’s positive or negative, what you believe will shape your actions and ultimately, your success.
The Power of Empathy in Car Sales
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
What is Humility?
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
Clerks v. Closers
When you use buyer’s questions to create conversations, you get to know and understand your buyer. This is a key difference between merely being a clerk and becoming a master closer.
Feel, Felt, Found: The Communication Technique That Changes Everything
Using feel, felt, found helps you communicate better with everyone in your life – personally and professionally.
Ready to be our next Success Story?
Stop winging it. Discover the 111-day system turning chaos into consistent gross and professional