Welcome to Dealer Insights
your go-to resource for practical strategies, proven frameworks, and real-world leadership insights built specifically for today’s automotive professionals.
Stop Wasting Leads: Your Process for Converting Online Shoppers into Car Buyers in 2026
Hey team, let’s talk brass tacks. When it comes to dealership training, it’s essential to stay ahead of trends as it’s 2025, and the market looks different than it did a few years ago. Those sky-high margins? They’re shrinking. Inventory…
The 21/90 Rule: Why Most Dealership Changes Fail by Day 30
Your New Year’s Resolution Problem January 1st. Your sales team commits to the new process. Everyone’s fired up. The energy is high. January 15th. A few people are still doing it. Most have slipped back into old patterns. February 1st…
Why Car Dealership Training Fails (And How to Fix It)
The Training That Never Sticks You’ve done the training. Big-name speakers, hotel ballrooms, online courses nobody finished. Your team got fired up, nodded along, maybe even took notes. Two weeks later? Your team goes back to: “Let me check with…
Secret to Success in Car Dealerships: Car Sales Training
Introduction: Becoming a Student of Excellence in the Automotive Industry It’s my mission to inspire you to become a student of excellence. I’ve dedicated my life to car sales training and we also want you to be a student of…
The Power of Self Talk
What you tell yourself has a powerful impact on your life. Whether it’s positive or negative, what you believe will shape your actions and ultimately, your success.
The Power of Empathy
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
What is Humility?
There is power in humility. Humility is not thinking less of yourself. Humility is thinking about yourself less.
Clerks v. Closers
When you use buyer’s questions to create conversations, you get to know and understand your buyer. This is a key difference between merely being a clerk and becoming a master closer.
Feel, Felt, Found
Using feel, felt, found helps you communicate better with everyone in your life – personally and professionally.
EMI Saves You Time
Completing a closing EMI with every buyer saves time (for managers and consultants) and makes you more money.
What is the Enemy of Excellence?
Today’s Seek Excellence talks about the true enemy of excellence. It’s not what you think.
Ben Franklin Close
The Ben Franklin close is a pro and con list. For decades, sales consultants and managers have been using it to help decrease buyer’s fears and help them feel comfortable buying the car today.
Ready to be our next Success Story?
Stop winging it. Discover the 111-day system turning chaos into consistent gross and professional